The person behind the strategy
Over 16 years helping marketing teams do more with less, without losing quality.
Hi, I'm Cecilia 👋
My career began in advertising and traditional marketing agencies (BTL, Trade Marketing), but my innate curiosity quickly led me to specialize in the digital ecosystem, where I found my true passion.
Over the years, my role has evolved from tactical campaign execution to designing and optimizing complex marketing operating systems, always combining operational efficiency with a clear strategic business vision.
Today I find myself working at the intersection of Project Management, Marketing Operations, and Artificial Intelligence, helping companies and agencies navigate the complexity of the digital world with order, structure, and above all, measurable results.
View LinkedIn profile →My approach is based on three pillars:
Curiosity
I never stop learning. I constantly explore new disciplines, techniques, frameworks, and software to stay at the forefront of digital trends.
Structure
I am passionate about creating clear systems and processes that bring order to chaos. I firmly believe that good structure is the essential foundation for true creative freedom.
Responsibility
I become the captain of your projects, taking control with full transparency. My greatest commitment is to ensure that every initiative reaches its destination on time and in top form.
Background and Experience
Independent Digital Strategist
Fractional consulting, implementation of comprehensive management systems, and advanced AI automations for agencies and SMBs.
Digital Project Manager — lineW
Integrated management of agency operations for multinational accounts, leading multidisciplinary teams and ensuring delivery.
Marketing Operations & Client Delivery
Leadership of digital projects (web, creative, performance, CRM) across LATAM, optimizing processes and profitability.
Continuous Learning
Certifications in Project Management, Digital Marketing, Prompt Engineering, and Workflow Automations (Zapier/Make).
My tech stack
The tools I use every day to manage, automate, and optimize.
Figma
Canva
Photoshop
Illustrator
VS Code
Wordpress
Miro
Trello
Google Workspace
Microsoft Office
Facebook
Instagram
Linkedin
Meta Business Google IA Studio
Gemini
ChatGPT
Antigravity
ClaudeI believe in the work that is shown, not in what is promised. Every process I design, every automation I implement, every project I manage has one goal: that you and your team can focus on what truly matters.