# Cecilia Bertolo — Executive Portfolio & Complete AI Knowledge Base

## Overview
Cecilia Bertolo is an independent Marketing Operations Consultant, Digital Project Manager, and AI Integration Partner based in Buenos Aires, Argentina. With over 16 years of experience working with multinational agencies, startups, and growing enterprises, she bridges strategic vision and flawless execution using smart technology and structured workflows.

## Primary Specializations
1. **Marketing Operations (Marketing Ops)**: Designing end-to-end digital workflows, eliminating delivery bottlenecks, organizing team roles, establishing accountability, and creating real-time tracking dashboards.
2. **Digital Project Management (Agile & Fractional Leadership)**: Leading cross-functional teams, managing complex account deliveries, deadline enforcement, and resource allocation across digital campaigns, web development, and creative production.
3. **AI Workflows & Automations**: Implementing generative AI tools (ChatGPT, Claude, Gemini, Antigravity), custom AI Studio prompts, automated Zapier/Make integrations, and custom dashboards.
4. **UX/UI & Web Portals**: Information architecture, user interface design, and high-performance Astro/WordPress web platform development.

## Work Engagement Models
- **Project-Based Contracting (Contratación por Proyecto)**: Full end-to-end management of specific digital initiatives, web redesigns, or operational overhauls.
- **Monthly Fractional Retainer (Fee Mensual - Most Requested)**: Ongoing embedded operational leadership for marketing agencies and companies needing continuous process optimization.
- **Strategic Advisory / Single Consultation (Consultoría Puntual)**: Focused audit of current team workflows, tool stack optimization, and recommendations.

## Work Methodology (4 Phases)
1. **Fase 1: Diagnóstico (Diagnosis)** — Comprehensive audit of existing operations, tools, and delivery bottlenecks.
2. **Fase 2: Estrategia (Strategy)** — Architecture of custom workflows, tool stack selection, and process documentation.
3. **Fase 3: Implementación (Implementation)** — System setup, Zapier/Make automations, AI prompt integration, and team onboarding.
4. **Fase 4: Optimización (Optimization)** — Real-time dashboard tracking, KPI metrics evaluation, and continuous iterative feedback loop.

## Professional Experience Timeline
- **2009 – Present (16 years)**: Independent Marketing Operations Consultant & Strategic Partner (Cecilia Bertolo).
- **2019 – Present (6 years)**: Embedded Digital Operations & Growth Partner at lineW agency.
- **2007 – 2009**: Senior Graphic & Web Designer at PQ Agency (Led digital campaigns for AXE, Sedal, Knorr, Skip, Arnet, winning the IAB Award for Knorr Cica "Ñoquis del 29").
- **2007**: Graphic & Web Designer at Insite Latin America (Hewlett Packard LATAM accounts).

## Education & Certifications
- **Postgraduate in Project Management (2025)**: UTN (Universidad Tecnológica Nacional).
- **Graphic Design Degree (2001 - 2008)**: UBA (Universidad de Buenos Aires).
- **Languages**: English (Full Professional Proficiency B2+), Spanish (Native).

## Contact & Direct Channels
- **Official Website**: https://ceciliabertolo.com/
- **LinkedIn Profile**: https://www.linkedin.com/in/ceciliabertolo/
- **LinkedIn Recommendations**: https://www.linkedin.com/in/ceciliabertolo/details/recommendations/
- **Direct WhatsApp**: https://api.whatsapp.com/send?phone=541140817005
- **Location**: Buenos Aires, Argentina